Privacy Policy

This policy covers two groups of people:

• Photographers who create a Shutterstyle account to plan style guides for their clients.
• Clients (and other recipients) who view a published style guide via a link a photographer sent them. You don't need an account to view a guide.

Where a section applies to one group only, we'll say so.

Information you provide

• Account details. Name, email address, and password (stored as a one-way hash). If you sign in with Google, we receive your name, email, and profile picture from Google.
• Business profile. Optional business name, logo, website, and Instagram or Pinterest handles you choose to add to your profile.
• Style guide content. Names, ages, and genders you assign to the people being styled in a guide (for example, “Mom,” “Baby Girl,” age range “baby,” gender “female”), the palettes and products you add, and any looks you build.
• Client Closet uploads. Photos of wardrobe pieces you upload to your closet library, plus any tags or notes you add.
• Payment details. We don't see or store your card number. Subscriptions are processed by Polar, which collects payment information directly. We receive a record of your subscription status (plan, period, renewal date) so we can give you the right level of access.
• Communications. Email you send us, support conversations, and survey responses.

Information we collect automatically

• Usage data. Pages viewed, features used, buttons clicked, approximate location (from IP address), device, browser, and referring URL — used to understand which parts of the product are useful and which are confusing.
• Email engagement. Whether you clicked links in emails we send, plus delivery and bounce status. We deliberately do not track email opens, because Apple Mail Privacy Protection makes that signal unreliable and noisy.
• Cookies and similar technologies. A session cookie keeps you logged in. A short-lived referral cookie remembers a ?ref= code if someone shared a referral link with you, so we can credit the referrer if you later subscribe. Analytics use first-party cookies to count unique sessions.
• Server logs. Standard request logs (IP, user agent, timestamp, path) used for security, abuse prevention, and debugging.

Public style guides

When a photographer publishes a style guide, the guide becomes accessible to anyone who has the link. The published guide may contain the names you gave each person, the products you added, the photographer's business name and logo, and any photos from the photographer's closet that were used. Don't put information into a style guide that you wouldn't want anyone with the link to see. A photographer can unpublish a guide at any time from their dashboard.

• Provide, operate, and improve the Service.
• Authenticate you, keep your session active, and prevent fraud and abuse.
• Send transactional email — verification, password reset, receipts, referral rewards, and notifications about your account.
• Send onboarding and product email during your free trial. You can opt out of marketing email at any time using the unsubscribe link in the footer; you'll still receive transactional messages.
• Generate product recommendations and palette suggestions for your guides.
• Understand how the product is used so we can fix bugs and prioritize features.
• Comply with legal obligations and enforce our terms.

We do not sell your personal information, and we do not use your style guide content, closet photos, or client data to train third-party AI models.

We rely on a small set of service providers (“ sub-processors”) to run Shutterstyle. Each one only receives the information it needs for its job, and each is bound by its own privacy and security commitments.

• Vercel — application hosting and file storage for closet photos and business logos (Vercel Blob).
• Neon — Postgres database that stores your account, style guides, palettes, and related records.
• Polar — subscription billing and payment processing.
• Resend — transactional and marketing email delivery.
• PostHog — product analytics.
• Google — sign-in with Google (only when you choose that option).
• Upstash — Redis used for rate limiting and short-lived workflow state.
• Channel3 — product catalog provider that powers the searchable library of clothing items.
• OpenAI (via Vercel AI Gateway) — used to generate embeddings for palette search and to draft blog content. Customer-uploaded photos and client-identifying details are not sent to these models.

We may also disclose information when required by law, to protect our rights or the safety of others, or in connection with a merger, acquisition, or sale of assets — in which case we'll notify you before your information is transferred to a different privacy policy.

• Account data is kept for as long as your account is active.
• Style guides, closet items, and palette favorites are kept until you delete them or close your account.
• Subscription and billing records are kept as long as required for tax and accounting purposes.
• Server and email logs are kept for a limited rolling window (typically 30–90 days) for security and debugging.

When you delete your account, we delete or anonymize your personal data within 30 days, except where we're legally required to keep it longer (for example, financial records).

• Access and edit. You can review and update most of your information from your profile and settings pages.
• Export. You can request a copy of your account data by emailing us.
• Delete. You can delete individual style guides, closet items, or your entire account at any time. Deleting your account cascades through your data — guides, people, palette favorites, closet items, referrals, and subscription history.
• Email preferences. Use the unsubscribe link in any marketing email, or update preferences from your settings page. Transactional email cannot be turned off while your account is active.
• Cookies. Your browser lets you block or delete cookies. Blocking the session cookie will prevent you from signing in.

If you live in the EU, UK, California, or another region with specific privacy rights (such as the right to object, restrict processing, or lodge a complaint with a supervisory authority), you have those rights and we'll honor them. To exercise any of these rights, email founders@useshutterstyle.com.

Shutterstyle is a tool for professional photographers and is not directed at children. We don't knowingly collect accounts from anyone under 16.

Style guides created by photographers will, by their nature, often describe minors — for example, a guide for a family session may list a baby or a child. The information stored is what the photographer enters: a name (often a label like “Big Sister”), an age range bucket, and a gender. We treat that information with the same care as the rest of the photographer's account data, and the photographer is responsible for the content they place in their guides and for any consents required from the children's parents or guardians.

We use TLS in transit, encryption at rest with our database and storage providers, hashed passwords, scoped access controls, rate limiting, and short-lived sessions. No system is perfectly secure, but if we ever discover a breach that affects you, we'll notify you in line with applicable law.

Shutterstyle is operated from the United States, and our sub-processors host data in the United States and other jurisdictions. By using the Service, you understand your information may be transferred to and processed in countries outside your own. Where required, we rely on appropriate transfer mechanisms such as the European Commission's Standard Contractual Clauses.

We'll update this policy when our practices change. When we make a material change, we'll update the “Last updated” date at the top and, where appropriate, notify you by email or in the app before the change takes effect. Continued use of the Service after a change means you accept the updated policy.

Questions, requests, or concerns about this policy or your data? Email us at founders@useshutterstyle.com.